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Monthly Archives: February 2011
Email marketing retains precedence over social media
http://www.wrm-media.com A new study has found that more consumers are happy to receive email marketing material compared with social media communication. Interestingly, email marketing drives more website traffic than social media sites and indeed, generates more ROI than any other … Continue reading
Earn brand loyalty through email marketing campaigns
WRM-Media offer brand loyalty.. Internet and email marketing specialist Sarah V Bundy has suggested that brands can earn loyalty from customers through the use of email marketing campaigns. According to Bundy, the email channel can … Continue reading
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Tagged brand loyalty, email lists, email marketing, engage consumers
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Test Your Email Marketing Services
WRM-Media – Email Marketing Specialists Morgan Stewart from Media Post recently advised that mass email marketing success was entirely dependent on prior testing. Stewart said that the inbox is a ‘phenomenal equaliser’ demanding that brands … Continue reading
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Measuring Targeted Email Marketing
http://www.wrm-media.com A recent study by MarketingSherpa has suggested that many marketers struggle to continually deliver highly relevant content to a specific target audience. Despite this, email remains one of the most valuable forms of communication in the majority of digital … Continue reading
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Small Businesses Benefit From Email Marketing
http://www.wrm-media.com Georgia Christian of Male Blaze has suggested that small businesses should be able to receive good ROI from email marketing thanks to its cost effectiveness. In an article for Marketing Web, she noted that … Continue reading
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Email Marketing Remains the Main Driver of Website Visitors
http://www.wrm-media.com According to US magazine Website, a recent study suggests that email is still the most effective way of driving traffic to retail websites. Foresee Results carried out the study, which found that ‘19 percent of shoppers surveyed said they … Continue reading
WRM-Media Email Marketing Predictions for 2011
http://www.wrm-media.com There are hundreds of ‘trending’ articles out there at the moment due to the long awaited end to a slow 2010 for many marketers. Fortunately for WRM-Media and others in the direct marketing industry, businesses looked to … Continue reading
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Planned marketing budget increase
http://www.wrm-media.com 2011 is forecast to see an increase in marketing budgets following a rise in confidence levels after the recession. Spending channels with secure ROI such as email marketing are likely to see the increase initially as … Continue reading
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4% growth in Australian marketing budgets
http://wrm-media.com Throughout 2010, Australian marketing budgets have increased by 7%. Compare this to next year’s planned marketing budgets and the 4% increase suggests that growth has slowed. However, despite the fact that the average planned rise is lower in 2011, a … Continue reading
Yahoo Email Service Updates
http://wrm-media.com/ In line with Gmail’s new ‘Priority Inbox’ and Hotmail’s recent makeover, email service provider Yahoo has recently updated its own email system with the codename ‘Minty.’ In an attempt to attract current and new users, Yahoo has updated its portal to include social, SMS, … Continue reading
