Companies looking to implement marketing strategies should consider an opt in email marketing list, described in a recent article as a ‘potent marketing tool’.
Eva-News.com published an article which explained that a permission based email database is ‘effectively a carte blanche’ for companies looking to target potential customers. Consumers who have actively signed up to an email database are effectively saying that they are warm leads i.e. they are interested in the products/services available.
On the website Richard Brown explained that firms can contact their customers recommending products or services that they think might be of interest to them.
‘The biggest benefit to an opt-in email list is that you do not really need to wait around for website visitors to get to your site,’ he noted. This is something WRM-Media have known for some time; experts in driving website traffic, WRM understand that successful email marketing provides instant traffic.
However, Brown did warn firms that the marketing material sent out to opt in email lists should still be targeted and valuable to recipients; he also said that where possible, emails should be addressed by name to each customer.
This suggestion supports Graham Charlton of Econsultancy who has previously stated that email marketing companies should give subscribers some control over how often they receive marketing material.