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Monthly Archives: April 2011
WRM-Media Contacting customers by email is a proven marketing channel, but success lies with quality, not just quantity. Although WRM-Media have over 30 million email addresses, we segment our email data in to targeted demographics so that you can be … Continue reading
WRM-Media Email is regularly seen floundering amongst the digital blogs and unfortunately, the term digital marketing manages to hold the reins in what might appear to be a one horse race. Direct marketing once encapsulated digital marketing within its wider … Continue reading
WRM-Media Email marketing commonly provides an incentive for consumers to visit ecommerce sites. Some campaigns might simply provide details of the latest products whilst others might offer discounts or information on upcoming sales to entice the prospective customer. Whichever way … Continue reading
WRM-Media In light of the recent security breaches at US email marketing company, Epsilon, Russell Parsons of Marketing Week wrote that ‘it’s not just security breaches that email marketers need to be concerned with’. He discussed the difficulty that email … Continue reading
WRM-Media In 2004 the US introduced the CAN-Spam Act, which gave consumers the option to opt out of email marketing they don’t want to receive because they consider it spam. It also restricted email marketing companies sending spam. … Continue reading