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Monthly Archives: April 2011
Direct Marketing and Email’s Reputation
WRM-Media Email is regularly seen floundering amongst the digital blogs and unfortunately, the term digital marketing manages to hold the reins in what might appear to be a one horse race. Direct marketing once encapsulated digital marketing within its wider … Continue reading
Posted in Uncategorized
Tagged digital marketing, direct mail, direct marketing, email marketing, postal marketing
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Email Marketing in Retail
WRM-Media Email marketing commonly provides an incentive for consumers to visit ecommerce sites. Some campaigns might simply provide details of the latest products whilst others might offer discounts or information on upcoming sales to entice the prospective customer. Whichever way … Continue reading
The Pros and Cons of Email Marketing
WRM-Media In light of the recent security breaches at US email marketing company, Epsilon, Russell Parsons of Marketing Week wrote that ‘it’s not just security breaches that email marketers need to be concerned with’. He discussed the difficulty that email … Continue reading
Canada changes its Anti-Spam Email Marketing Act
WRM-Media In 2004 the US introduced the CAN-Spam Act, which gave consumers the option to opt out of email marketing they don’t want to receive because they consider it spam. It also restricted email marketing companies sending spam. … Continue reading
Posted in Uncategorized
Tagged anti spam act, canada, canadian email marketing, email marketing, opt in email, opt in email marketing
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