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Monthly Archives: July 2011
WRM-Media In accepting social media as a significant channel of communication, some professionals are disregarding the authenticity of email marketing services by underinvesting. Companies which solidly relied on success via private sales or local deals have mastered how they want … Continue reading
WRM-Media Email marketing made easy Making email marketing adaptable and effective is crucial to strong ROI. Whilst there are no ‘strict guidelines’ given to create successful email campaigns, Jupiter research undertook tests in 2005, which … Continue reading
WRM-Media Email marketing specialists tend to favour the question, ‘how’ but forgetting or even avoiding the ‘why’ and ‘when’ of email marketing can have huge consequences as these quantifiable questions are what enable us to pinpoint and alleviate campaign problems. … Continue reading
WRM-Media Surprisingly, reputable and well known retailers are ditching utilising their data and despite access to customer buying habits, have decided to forego this knowledge in favour of mass marketing their products without personalisation. In conjunction to this and according … Continue reading