Monthly Archives: September 2011

WRM’s view on email marketing campaigns

WRM-Media Email marketing issues and how to avoid them Email marketing is one of the most powerful channels of communication but, like anything, it needs to be kept up to date. Trust and engagement are more crucial than ever in … Continue reading

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Advancing email marketing relations

WRM-Media The success of social media has pushed email marketing to become much more personalised to keep up with marketing trends. Consumers are less willing to trust content that they perceive to be unreliable; email marketing messages that fail to … Continue reading

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