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Monthly Archives: December 2011
Survey: bad targeting is turning consumers off
WRM-Media An Australian survey recently released by Experian has found that 59 per cent of consumers have stopped engaging with four or more brands as a result of poorly targeted communications. The report, titled ‘The future of multichannel marketing: marketer and … Continue reading
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Winning back former email marketing respondents
WRM-Media As a business grows it is always a good idea to compete to win back your former customers. Email marketing can prove effective as a tool to reintegrate consumers. This will be much easier, less time consuming and less … Continue reading
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