Author Archives: WRM-Media

WRM-Media When considering your email marketing plans for 2012, it is important to recognise the key drivers of your success in 2011. Recognise what you did well, but also what you did wrong.  Comparing last year’s revenue per email against … Continue reading →

WRM-Media An Australian survey recently released by Experian has found that 59 per cent of consumers have stopped engaging with four or more brands as a result of poorly targeted communications. The report, titled ‘The future of multichannel marketing: marketer and … Continue reading →

WRM-Media As a business grows it is always a good idea to compete to win back your former customers. Email marketing can prove effective as a tool to reintegrate consumers. This will be much easier, less time consuming and less … Continue reading →

WRM-Media       As Christmas draws closer, many online marketers will be looking to ramp up their marketing activity in a bid to entice the hoards of shoppers. There are several things you can do that will ensure your … Continue reading →

WRM-Media         Email marketing is an exceptionally competitive platform, but to get the most out of it, it is important to test the most effective ways of engaging with consumers. Email is also one of the easiest … Continue reading →

WRM-Media             Objective one: Introductory emails Firstly, it is important to welcome your most recent subscribers – making a conscious effort to do so will build a relationship based on trust and will maintain your … Continue reading →

WRM-Media Direct marketing performance requires the most up to date tools and platforms to remain competitive whilst seeing continual growth in new leads – this has become easier as lead generation tactics have diversified. However, ‘sale-ready’ leads – which are … Continue reading →

WRM-Media Email marketing issues and how to avoid them Email marketing is one of the most powerful channels of communication but, like anything, it needs to be kept up to date. Trust and engagement are more crucial than ever in … Continue reading →

WRM-Media The success of social media has pushed email marketing to become much more personalised to keep up with marketing trends. Consumers are less willing to trust content that they perceive to be unreliable; email marketing messages that fail to … Continue reading →

WRM-Media Email data can be made to work much harder for businesses, but it is the businesses that need to improve the way they utilise their lists, according to Roger Llewellyn, CEO at Kognitio. As the recession has caused many businesses … Continue reading →