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Tag Archives: digital marketing
IAB Australia reports online adspend of $601m in Q1
WRM-Media With online advertising reporting exponential growth of 17% in the first quarter of 2011, it’s safe to say the Australian online industry is thriving. PricewaterhouseCoopers (PwC) compiled the data and having researched different sectors, found that search and directories … Continue reading
Direct Marketing and Email’s Reputation
WRM-Media Email is regularly seen floundering amongst the digital blogs and unfortunately, the term digital marketing manages to hold the reins in what might appear to be a one horse race. Direct marketing once encapsulated digital marketing within its wider … Continue reading
Posted in Uncategorized
Tagged digital marketing, direct mail, direct marketing, email marketing, postal marketing
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Digital marketing avoids the recession
A Google Adwords agency reports that the recession was a strictly offline downturn taking place in businesses on the high street. In contrast, the world of online retail was not affected, and in fact took a turn for the … Continue reading
Posted in Uncategorized
Tagged digital marketing, email marketing, engage consumers, marketing lists, recession
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