Tag Archives: email marketing campaigns

Targeting your email list by segment

WRM-Media Georgia Christian recently discussed the most effective methods of email list targeting in an article for South African site, Biz Community. In order to target the most relevant consumers, to get the best results possible, it is important to … Continue reading

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Email marketing retains appeal in Europe

WRM-Media eCircle recently surveyed 607 executives across Europe to discover more about current digital marketing strategies. With participants from France, Italy, Germany, the Netherlands, Spain and the UK, they found that email marketing and display advertising still hold the monopoly … Continue reading

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IAB Australia reports online adspend of $601m in Q1

WRM-Media With online advertising reporting exponential growth of 17% in the first quarter of 2011, it’s safe to say the Australian online industry is thriving. PricewaterhouseCoopers (PwC) compiled the data and having researched different sectors, found that search and directories … Continue reading

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Using images in your email marketing campaign

WRM-Media In email marketing campaigns, visual imagery is paramount to making your message appealing but it can often hinder the success of your email delivery or the click through if they don’t open correctly. With more than 60% of marketers … Continue reading

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Building Premium Quality Email Lists

WRM-Media Contacting customers by email is a proven marketing channel, but success lies with quality, not just quantity. Although WRM-Media have over 30 million email addresses, we segment our email data in to targeted demographics so that you can be … Continue reading

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