Tag Archives: opt in email

The Pros and Cons of Email Marketing

WRM-Media In light of the recent security breaches at US email marketing company, Epsilon, Russell Parsons of Marketing Week wrote that ‘it’s not just security breaches that email marketers need to be concerned with’. He discussed the difficulty that email … Continue reading

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Canada changes its Anti-Spam Email Marketing Act

    WRM-Media In 2004 the US introduced the CAN-Spam Act, which gave consumers the option to opt out of email marketing they don’t want to receive because they consider it spam. It also restricted email marketing companies sending spam. … Continue reading

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