Tag Archives: targeted email campaigns

Targeting your email list by segment

WRM-Media Georgia Christian recently discussed the most effective methods of email list targeting in an article for South African site, Biz Community. In order to target the most relevant consumers, to get the best results possible, it is important to … Continue reading

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Using images in your email marketing campaign

WRM-Media In email marketing campaigns, visual imagery is paramount to making your message appealing but it can often hinder the success of your email delivery or the click through if they don’t open correctly. With more than 60% of marketers … Continue reading

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The Pros and Cons of Email Marketing

WRM-Media In light of the recent security breaches at US email marketing company, Epsilon, Russell Parsons of Marketing Week wrote that ‘it’s not just security breaches that email marketers need to be concerned with’. He discussed the difficulty that email … Continue reading

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