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Tag Archives: targeted email marketing
Engage with email marketing recipients
WRM-Media Microsoft recently conducted internet research which found that the average American has three email accounts and over 200 unread emails! The success of your email marketing campaigns therefore, falls on whether you are deemed interesting enough to be opened. … Continue reading
Targeting your email list by segment
WRM-Media Georgia Christian recently discussed the most effective methods of email list targeting in an article for South African site, Biz Community. In order to target the most relevant consumers, to get the best results possible, it is important to … Continue reading
Email marketing retains appeal in Europe
WRM-Media eCircle recently surveyed 607 executives across Europe to discover more about current digital marketing strategies. With participants from France, Italy, Germany, the Netherlands, Spain and the UK, they found that email marketing and display advertising still hold the monopoly … Continue reading
Email Marketing in Retail
WRM-Media Email marketing commonly provides an incentive for consumers to visit ecommerce sites. Some campaigns might simply provide details of the latest products whilst others might offer discounts or information on upcoming sales to entice the prospective customer. Whichever way … Continue reading
The Pros and Cons of Email Marketing
WRM-Media In light of the recent security breaches at US email marketing company, Epsilon, Russell Parsons of Marketing Week wrote that ‘it’s not just security breaches that email marketers need to be concerned with’. He discussed the difficulty that email … Continue reading
